WEBSITE REVIEWS FOR THERAPISTS & COUNSELLORS
Not sure if your website looks right or if it’s doing its job?
Maybe you built it yourself and aren’t sure if you’ve got it right. Maybe you’re not getting the enquiries you hoped for. Or perhaps you’d simply like to know if there’s anything you could be doing better.
I’ll review your website from a potential client’s perspective and show you what’s working, what could be improved and where I’d focus first
THE WEBSITE REVIEW
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THE WEBSITE REVIEW ✦
Get a fresh perspective on your website
When you’ve built or worked on your own website, it can be difficult to see it as a potential client does.
The Website Review gives you an outside perspective on up to 5 key pages, looking at your messaging, design, content and the journey someone takes through your website before deciding whether to contact you.
You’ll receive a personalised video walkthrough and written Website Review & Action Plan, with all my findings and recommendations, delivered within 5 working days of returning your questionnaire.
Is The Website Review right for you?
It could be a good fit if:
✦ You built your website yourself and aren’t sure whether you’ve got it right.
✦ Your website isn’t bringing you the enquiries you’d hoped for.
✦ You’re getting enquiries, but they’re not always from the people you most want to work with.
✦ You keep tweaking your website without knowing whether you’re actually improving it.
✦ Your practice has changed since you created your website and you’re not sure if it still reflects the work you do now.
✦ You’re worried potential clients might be missing important information or finding it difficult to know what to do next.
✦ You’d like a professional perspective before deciding whether you need to make bigger changes.
✦ You want clear, practical recommendations that you can work through yourself.
What I’ll Look At
I’m not just looking for a nicer font or deciding whether I like your colour palette. I’m looking at how your website works as a whole for the potential clients using it.
First impressions - Whether someone arriving on your website can quickly understand who you help, what you offer and whether they’re in the right place.
Your messaging - Whether your copy speaks clearly to the people you want to work with and helps them understand how you might be able to help.
Trust and reassurance - Whether your website gives potential clients the information and reassurance they need when deciding whether to contact you.
Key Information - Whether important information such as how you work, fees, availability and what happens next is clear and easy to find.
The journey through your website - Whether it’s easy for someone to find what they need, move between pages and know what to do next.
Design and layout - How your fonts, colours, imagery, spacing and page layouts work together, and where the design is helping or getting in the way.
Mobile experience - How your website works on a phone, including readability, layout, navigation and calls to action.
SEO foundations - I’ll also check the basic on-page SEO foundations of the pages I review and flag anything obvious that could be improved.
After your Website Review, you’ll know…
✦ What’s already working
So you can stop second-guessing the parts of your website that don’t actually need changing.
✦ What may be getting in the way
Where your messaging, content, design or website journey could be making it harder for potential clients to understand what you offer or take the next step.
✦ What I’d change and why
You’ll get clear recommendations specific to your website, with the reasoning behind them rather than another collection of generic website advice.
✦ What to focus on first
I’ll identify the 3–5 changes I’d prioritise from your full review, giving you a manageable place to start while still having all my recommendations to work through at your own pace.
THERAPIST TEMPLATE RESTYLE
Simple 4-Step Process
Order Your Review
Purchase your Website Review and I’ll email your questionnaire within 1 working day.
Share Your Website
Complete the questionnaire with as much information about your practice, your website goals and what you’d most like to improve.
I Review Your Website
I’ll work through your key pages on desktop and mobile, using your questionnaire and goals to guide the review.
You Receive Your Review
Within 5 working days, you’ll receive your personalised video walkthrough and written Website Review & Action Plan.
Hi, I’m Vicky
Therapist-turned-website-designer and founder of The Visible Therapist.
Before becoming a website designer, I worked as a therapist myself. For the past three years, I’ve been designing websites for therapists and other service-based businesses.
That means when I review a therapy website, I’m not only looking at whether it looks good.
I’m looking at how clearly it communicates your practice, how someone experiences your website, whether they can understand what you offer and how easy you’ve made it for them to take the next step.
My aim is to help you see your website from a potential client’s perspective, so you can understand what’s working well and where a few changes could make it clearer and easier to use.
You Might Be Wondering
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Yes. Your website can be built on Squarespace, Wix, WordPress or another platform.
The review focuses on the experience of visiting and using your website, so I don’t need access to the platform it was built with.
If you’d like me to implement any of my recommendations afterwards, I currently only offer website design and implementation work on Squarespace websites.
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I’ll review up to 5 key pages.
I’ll use the information you provide in your questionnaire to choose the pages most relevant to your practice, your potential clients and what you’d like to improve.
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I’ll review the foundational on-page SEO of your key pages and flag obvious areas that could be improved.
This isn’t a full SEO strategy and doesn’t include keyword research, competitor research, analytics or ongoing SEO support.
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No. I’ll flag obvious usability issues I notice while reviewing your website, but this isn’t a formal accessibility audit.
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No. I’ll review your messaging and identify where I think it could be clearer, more specific or better aligned with the clients you want to reach, but copywriting and rewriting aren’t included.
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Implementation isn’t included in The Website Review.
If your website is built on Squarespace and you’d like me to take care of some or all of the recommendations afterwards, you can request a separate quote based on the work required.
There’s no obligation to do this. Your video and written action plan are yours to use and implement yourself
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No. I carry out the review using your live website, so you don’t need to give me administrator access or share any passwords.
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I’ll email your questionnaire within 1 working day of purchase.
Once you’ve completed and returned it, I’ll carry out your review and send your personalised video walkthrough and written action plan within 5 working days.
Stop Guessing What Your Website Needs
Find out what’s worth changing, why it matters and what to focus on first.
Up to 5 key pages reviewed on desktop and mobile
Personalised video walkthrough
Written Website Review & Action Plan
3–5 priority recommendations to start with
Not sure what’s working on your website, what could be improved, or where to start?
The Website Review gives you a fresh, professional look at your existing website, with clear and practical recommendations you can actually use.
I’ll review your website as a whole, covering up to 5 key pages, across six key areas:
First Impressions
How clearly and effectively your website communicates who you are, who you help and what you offer when someone first arrives.
Branding
How consistently your colours, fonts, imagery and overall visual style work together across your website.
Copy
How clearly your key pages communicate with potential clients, including your messaging, headings, calls to action and readability.
Customer Journey
How easy it is for someone to navigate your website, find the information they need and take the next step towards working with you.
Mobile Responsiveness
How well your key pages look, read and function on mobile devices.
SEO
A review of the basic on-page SEO foundations across your key pages, helping search engines understand your website, services and what you offer.
What you’ll receive
You’ll receive a personalised screen-recorded walkthrough of your website, where I’ll show you what I’ve noticed and explain my recommendations in context. You can watch it in your own time, pause as you go and come back to it whenever you need to.
You’ll also receive a written Website Review & Action Plan, including:
my observations
my recommendations
why each change matters and its potential impact
the 3–5 improvements I’d prioritise first
The aim isn’t to give you an overwhelming list of everything you could possibly change. It’s to help you understand what matters most and give you a clear, manageable place to start.
You can use the recommendations to make the improvements yourself, or if you’d prefer me to take care of them, you can request a separate quote for the work.
How it works
1. Book your review
Purchase your Website Review and I’ll email your questionnaire to you within 1 working day.
2. Complete your questionnaire
Tell me about your practice, website and what you’d most like to improve. I’ll use this to determine which pages and areas need the most attention. Your 5-working-day turnaround begins once I receive your completed questionnaire.
3. I review your website
I’ll review up to 5 key pages across the six areas, looking at what’s working, what could be improved and where changes could have the most impact.
4. Receive your review
Within 5 working days, you’ll receive your personalised video walkthrough and written Website Review & Action Plan, including your 3–5 priority recommendations.
5. Work through your recommendations
Watch your walkthrough and use your action plan to make the changes at your own pace. If anything in your review needs clarification, you can send me one follow-up email within 7 days of receiving it.
6. Need help making the changes?
If you’d rather not implement everything yourself, you can request a separate quote for me to take care of some or all of the recommended improvements.